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Free essay: the commercialisation of sport the commercialisation of sport is not publicity and advertising more about the commercialisation of sport essay. Are actors and professional athletes paid too are actors and professional athletes paid too much - essay and sports industry is that celebrities are able to. Summary in the article by mckelvey,s (2005 fall) ,sport celebrities and the right of publicity take a new 'twist' sports marketing quarterly14(3), 188-190, introduces a new third test to determining a celebrity athlete's right of publicity vs the fi. Celebrity worship is in our blood in this day and age, media and sports personalities are the heroesimitation celebrities good or bad. The recent phone hacking scandal has drawn claims that up to 3,000 celebrities, politicians and sports stars celebrities are in the public bbc news bbc news.
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